“No blood should hold you back.” That’s the tagline of the newest ad from feminine hygiene brand Bodyform. And it’s causing a little bit of a stir.
The video is called, “Blood,” and it follows a series of female athletes as they power through sports like boxing, rugby, and ballet. The ladies in this video are tough, and they aren’t letting bloody knees or knuckles slow them down. The message? A little bit of blood doesn’t usually stop women. So why should we view a period any differently?
Sorry, should the ad be a bunch of women sitting around talking about their periods? Or dancing around the room? My bad, it should be one of those ad’s with the blue liquid, right?