Is Lady Gaga releasing a follow-up to Joanne this fall? According to Forbes, the singer is declining any payments to perform at the upcoming Super Bowl because the exposure of performing is worth more than any compensation. Apparently, this is a part of her plan to release another album.
According to Forbes, “The biggest brands and advertisers still agree that the Super Bowl is the most prestigious marketing platform available today. Drawing in over 200 million eyeballs, the highly anticipated event offers an incredible opportunity for exposure. Amongst the swarm of content and festivities, the halftime show performance is unique, and stands out from the crowds of companies willing to pay north of $5 million for just 30 seconds in the spotlight.”
The article continued, “While this may seem shocking, it’s actually a very logical marketing move – what she’ll forgo in direct payment, she’ll make up for with valuable exposure. With Lady Gaga’s new album slated for early October ‘17, over 100 million viewers won’t hurt her sales. She’ll likely have a tour to follow, which means big money for her – the ‘Monster Ball Tour’ in 2011 grossed $239 million.”
Meanwhile, the singer has hinted once again that she won’t have any guest appearances during her Super Bowl halftime performance next month.