Sorry Britney Spears fans, she will not be performing at the 2018 Super Bowl halftime show.
After “sources” confirmed to the New York Daily News that Britney Spears’ team was having “secret discussions” to headline the Super Bowl LII halftime show in Minneapolis next February, the internet exploded with headlines all-but-confirming the news.
But during a panel on Wednesday at the 2017 VenuesNow conference at the Beverly Hilton, MAC Presents president Marcie Allen asked Justin Toman, Pepsi’s Senior Director of Sports Marketing, which artist would be playing at next year’s show.
And while he didn’t volunteer an answer, Toman did rule out one entertainer in particular. “I can tell you it’s not Britney. That rumor happens at this time every year,” he responded.
— Andrew Hampp (@ahampp) July 12, 2017