According to People magazine, Kmart is now calling their plus-size clothing Fabulously Sized.
Kmart told Women’s Wear Daily; “When we reached out to our members on social media, they told us we needed to have a better assortment and that we should we call it something different. They absolutely love this whole mantra of ‘Fabulously Sized.’ We’re proud to provide this apparel, and we’re also proud about our price points. This decision was also heavily influenced by the fact that there’s a solid trend on the market around diversity promotion and body positivity. Kmart has seen, a big body positive focus in the teen and Millennial markets.”
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